Bella Hadid is a fan.
Though summer doesn’t officially start until June, our celebrity bikini watch efforts are already in full swing. Notable recent sightings include Bella Hadid wearing the same crinkle bikini as J.Lo, racking up a casual combined nine million likes on social media and Lili Reinhart in an uber-bright neon bikini (also a look Jennifer Lopez has been behind). Other emerging trends among the celeb set this season include French-cut bottoms, animal print, and optic white. But none have been quite as attention-grabbing as the under-boob bikini. Or, as one of our colleagues calls it, neathage, which is apparently a clever mashup of “cleavage” and “underneath.” . Bella Hadid posted not one, not two, but three selfies in the trend, Rita Ora is on board, and if you’ve been watching Netflix’s “Too Hot to Handle” series, you’ll have noticed the revealing style is ubiquitous on the show, too. And while this look leaves us with a lot of questions—what happens when you swim in it? Are these micro bikini tops or just regular tops pushed up?—we’re predicting it’s a trend that will only gain steam. Scroll down to see how celebs and influencers are styling the under-boob bikini now.
If you’re interested in Bella’s exact bikini, we’ve got you: it’s from Sommer Swim.
Over a million likes and counting.
An angle that was certainly destined for under-boob fame.
We’re smitten with this olive green color.
Wrap. It. Up!
Shop the matching The Classic Bikini Briefs ($125)3
Polka dots never get old.
Shop the matching The Brigitte Bikini Briefs ($31).
While other under-boob bikini looks are most certainly due to some DIY cinching and adjusting, this micro bikini top seems to do all the work for you.
Shop the matching Nina Swim Briefs ($120).
An all white look is the epitome of summer.
The bandeau under-boob strikes again!
Shop the matching Crinkle Ring Detail Bikini Bottoms ($10).
Her exact bikini has a waitlist, so sit tight or shop the one below.
Shop the matching bottoms Black Ribbed High Waist Bikini Bottom ($15).
Her exact swimsuit is sold out, but we found another similar version.
Hot Tip: Extra 40% OFF with code 520MDW.
Under-boob in motion. Catch the trend while you can.
Crochet is one of those swim trends that always comes back in style.
Shop the matching Haze Crochet Bikini Bottom ($95).
Basics Swim is beloved by many a celebrity including Kaia Gerber and Shanina Shaik.
Shop the matching La Premiere Bottom ($38).
Shop the matching Ribbed Cheeky High Waist Bikini Bottoms ($17).
Shop the matching High Leg Tanga Bikini Bottom ($10).
Shop the matching See Ya Bikini Bottom ($60). Next up, check out “I’m a 32DD—Here Are the Swimsuit Styles That Actually Work for Me.”