Given how many people use social media, it is natural that businesses want to establish their presence on multiple platforms to raise brand awareness, gain new leads, or drive traffic to their websites.
However, since there are different social media platforms, it is important to understand the differences between them. A business might invest too many resources in a social media campaign but get a poor ROI because they chose the wrong platform. And that is just one of the examples.
Let’s take a look at what the most popular social media sites are for and how to use them to one’s advantage.
LinkedIn is usually the go-to place for B2B business. The platform exists for building professional relationships as one can find clients or hire employees.
With more than 750 million total users and 310 active monthly users, LinkedIn grew by more than 150 million new users over the last two years.
If you were to browse through the platform, you would notice that the majority of content is about business milestones, industry trends, personal success stories, and various insights.
When it comes to using LinkedIn, it is no different from most social media sites. You register on the website and create a personal or business profile.
If you have a MacBook, you might find it a bit annoying to use LinkedIn. Since there is no linkedin app for mac, you will need to use an internet browser. Using Unite to create a dedicated app from a LinkedIn page is also an option, but that might be too much of a bother.
Facebook might not be as business-centric as LinkedIn, but most brands still do their best to run successful pages on Facebook. After all, there are nearly 3 billion active monthly users on Facebook (Statista, 2021), and the majority of them are using the platform for advertising channels for business across all domains.
Users on Facebook have a diverse mindset and they might not be exploring the platform the way you do. Your Facebook profile demands more creativity and hard work to attract customers from different industry segments.
People will land on your Facebook page to know more about the business, so make sure that it reflects your brand value. Keep your audience in mind while creating the content to post on Facebook.
Twitter is becoming more popular among large enterprises as well as startup businesses due to its versatility and dynamism. It has gained much traction in the last couple of years and is considered the most used social platform in the United States.
Over 400 million tweets are generated on Twitter each day, so it is certainly the rapid communication network available today. You may utilize your Twitter handle to promote your business, share industry knowledge, display domain expertise, and more.
Engaging more people means building brand authority while offering your prospects to connect with you directly. Using Twitter, you may be able to build a Strong business-customer relationship by familiarizing more and more customers about the brand.
While this social platform is becoming more prevalent, businesses across various domains must take the opportunity to promote their product or services to a wider customer base.
Promoting your content on Pinterest means creating eye-catchy and click-worthy pins with high-definition graphics. Pinterest may not be that popular, but it is a powerful platform that takes customers to your website; however, you need to post regularly.
With a global active user base of 478 million monthly users, Pinterest is growing rapidly, So it’s time for businesses to come to action.
If you are a newbie and haven’t worked on Pinterest before, all you need to do is create compelling content and use informative images on your pin (Statista, 2021).
As a business, you can choose to solve a problem as the Internet, currently, is flooded with a lot of unanswered questions. Also, whatever solution you offer, don’t forget to ask your customer’s secret questions.
Though Instagram is not a business-centric platform, it is meant to bring the audience together and then take them to your blog or website. Instagram is all about images so you can capture some good pictures and align them to your product or services.
32.8% of users on Instagram fall between the age group of 25 and 34, so you must keep this in mind while crafting your content (Statista, 2021). Businesses can add Instagram into their marketing strategy to attract customers by telling their brand story.
Instagram allows brands to engage with local, domestic, and international audiences by drafting relevant hashtags. Keep your message straight and optimized for web and mobile compatibility as most of the customers use social media platforms on their smartphones.
Hope this will help you build a strong social media strategy for any particular platform to meet your business-specific goals.